How to New York, for Marc Jacobs Beauty and Google
Ethereal Moon created the AI visuals of « How to New York », a Marc Jacobs Beauty and Google campaign made with the agency SuperHeroes, as part of its AI art collective JIMMY. Made to launch a new colour collection, the campaign mixes a live-action shoot in New York, filmed by director and cinematographer Mike Klubeck, with Google Flow: creator Vienna Skye walks through the city while subway cars, sidewalks, bodegas and buildings react to her.
Ethereal Moon used Veo and Omni for the scenes and Nano Banana for the stills, and worked the products' textures and shapes into the films. The campaign has 11 films, released on YouTube and social media.
