Columbia

Columbia Spring 2026: AI key visuals

After the Amaze Puff and ROC campaigns, Columbia asked us for a new series of AI images and animations for its Spring 2026 lines (Dry Hike, Trail Run, PFG). We delivered six key visuals in December 2025, each built on a strong visual idea: hikers facing a reaper-shaped cloud, a cloud hand, an angry ocean for fishing, sun-protection scenes; a second round in early 2026 added ROC shorts with crocodiles, Dry Tortugas and the AmazeTrench jacket in a rainstorm, with layered files for the brand's designers.