Nautica (SPARC Group)

Nautica x Universal: Miami Vice collection

SPARC Group asked us to imagine the visual world of the Nautica x Universal collaboration around Miami Vice. We put together a deck and mood board, then produced three AI stills, a 6 to 10 second film in four formats and two GIFs: retro TVs with animated scenes on their screens, and a sailboat as a recurring motif. The campaign went live on Nautica's home page on 10 April 2024.