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IXLenovo
Lenovo x AMD: Gen Z Stare, music video with Alice Ella
For Lenovo and AMD's September 2025 campaign, SuperHeroes asked us to make a music video with the artist Alice Ella around the 'Gen Z stare'. We directed the clip and its 'How We Made It' version, showing the work done on a Lenovo laptop with an AMD Ryzen AI 300 chip. Posted in November 2025, the making-of passed 32 million views on Instagram.
- Client
- Lenovo
- Agency
- SuperHeroes
- Year
- 2025
- Type
- Production








