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Lenovo Lenovo x AMD: music video with Alice Ella
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Lenovo x AMD: Gen Z Stare, music video with Alice Ella

For Lenovo and AMD's September 2025 campaign, SuperHeroes asked us to make a music video with the artist Alice Ella around the 'Gen Z stare'. We directed the clip and its 'How We Made It' version, showing the work done on a Lenovo laptop with an AMD Ryzen AI 300 chip. Posted in November 2025, the making-of passed 32 million views on Instagram.

Client
Lenovo
Agency
SuperHeroes
Year
2025
Type
Production
Alice Ella in 1994-style denim at a door painted with rainbow rays.
Hands holding phones film Alice Ella from every side.
Two dolls share popcorn inside a retro Video Player window.
A collage of retro-styled AI portraits, landscapes and objects.
Alice Ella behind the counter of a neon-lit cinema booth.
A Lenovo laptop shows zombies among a sea of teddy bears.
An empty neon cinema ticket booth, the clip's AI backdrop.
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